Whether you already own a window cleaning company or you are looking at starting your own window cleaning business. One of the first things you need to get squared away in your head is that you are a ‘window cleaner’ and in the window ‘cleaning’ business, NOT a window washer in the window washing business. You may think that the distinction is silly, but I guarantee you it is important.
While some people may think that “Wallys Window Washing” is a cute name, many people associate window washers with the guy who jumps on the hood of your car at a stop light with a squirt bottle and a rag offering to wash your windows. This is not the image I want to cultivate around my business.
The image you want to present to your customers is one of professionalism, legitimacy and competence. Whether in your business name or while talking to people, always use ‘window cleaning’ or ‘window cleaner’. Window cleaning sounds more professional and people associate it with educated, more refined people…the kind you would trust in your house.
Now window washing on the other hand sounds more common, less educated, and very fly-by-nightish. Think of it this way; If someone was looking through the phone book for a window cleaner and they see two companies:
Wallys Window Washing Or Total Perfection Window Cleaning
Who do you think that person is going to choose? Well statistically 9 time out of 10 that person will choose the more reputable sounding name.
The choice is ultimately up to you, but I promise you this little detail will make big a difference in your window cleaning business. Anybody can wash a window, but not everybody can clean a window, which is why you are able to make good money as a window cleaner.
Total Perfection Cleaning is a Coto De Caza window cleaning company that specializes in power washing, window washing and carpet cleaning. Call us today to set up an appointment.